Heineken - Alfred 01

Signed brochure - (1923-2002) President of Heineken International, the brewing company bought in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam. He entered the service of the company (which by then was no longer owned by the family) on 1 June 1941 and bought back stock several years later, to ensure the family controlled the company again. He created the Heineken Holding that owned 50.005% of Heineken International.

By the time of his resignation as chairman of the board in 1989 he had transformed Heineken from a brand that was known chiefly in the Netherlands to a brand famous worldwide.